Marketing

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The marketing major is designed to build competency in researching, segmenting and choosing customer markets, as well as acquiring and growing consumers by delivering superior value. Career fields in marketing include advertising agency environments, corporate marketing, sales, research, brand management, and publicity.

Program Mission

The mission of the Marketing Program is to develop graduates who add value to an enterprise by applying their knowledge of business and marketing theory and practice, communicating persuasively, and acting with character and compassion. Graduates of the 小草影院 Marketing Program will display the ability to analyze and understand diverse customer needs and create strategic marketing plans to satisfy those customer needs in a competitive business environment.

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Other Department Offerings

• Bachelor of Arts in Accounting, Finance, International Business, and Management
• Minors in Accounting, Business Administration, Entrepreneurship, and Finance
• Master of Business Administration (MBA)